About Makeup Fetish
Makeup Fetish is the beauty platform where passion meets community. A place to discover, create, share, and shop -- built by beauty lovers, for beauty lovers.
Makeup Fetish started with a simple frustration: beauty platforms were built for brands, not for people. Social media rewarded algorithms over artistry. Shopping sites cared more about conversions than skin matches. And creators? They were building empires on platforms that gave them pennies.
We built Makeup Fetish to change that. A single destination where you can watch a tutorial, try on the exact products with AR, buy them at fair prices, and follow the creator who taught you -- all while that creator actually earns a living from their craft.
From our AI shade matcher to our community swatch wall, every feature exists because a real beauty lover asked for it. This is your platform. We just build it.
To build the most inclusive, creator-first beauty platform in the world -- where every skin tone is represented, every creator is fairly compensated, and every beauty lover finds their community.
Beauty has no single definition. We build for every skin tone, type, and style.
Creators keep 80% of their earnings. Your art, your revenue.
Real swatches, honest reviews, and no hidden sponsorships.
We celebrate each other. Beauty is better shared.
2.4M+
Active Users
48K+
Verified Creators
125K+
Products Listed
8.1M+
Looks Shared
Sophia Chen
Founder & CEO
Former beauty editor turned tech founder. Believes everyone deserves access to beauty knowledge.
Marcus Rivera
CTO
Built social platforms at scale. Obsessed with making AI actually useful for real people.
Aisha Patel
Head of Community
Community builder and MUA. Created spaces for beauty lovers for over a decade.
James Kim
Head of Product
Product designer who believes beauty tech should feel effortless and inclusive.
Luna Torres
Creative Director
Editorial makeup artist bringing high fashion aesthetics to everyday beauty.
David Okafor
Head of Creator Relations
Former influencer manager. Champions fair creator compensation and authentic partnerships.
Whether you are a creator, a beauty lover, or just getting started -- there's a place for you here.